Importance of Employer Branding | Finlay James

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Importance of Employer Branding

2 months ago
Importance of Employer Branding | Finlay James

​Businesses worldwide are consistently evolving their employer branding as it’s extremely valuable in remaining competitive and hiring the best candidates for the company. Having a strong employer brand puts you in a good position for attracting high-quality candidates to fill your roles. Job seekers are have a greater chance to apply for a position if the employer has a high standard employer brand. According to LinkedIn, 72% of recruiting leaders around the world agree that employer branding has a significant impact on hiring.

For businesses who still don’t understand the importance of why they need employer branding, no problem, we hear you; here at FJ we’ve produced some points to help show and explain how important it is to your business:

Attracting and keeping the best talent

In the current ruthless market for top talent, assembling a good reputation as a credible employer and having a flexible work environment is a vital factor for small to medium sized organisations. A solid brand impacts whether qualified applicants will choose to join your business – or prefer a competitor’s offer as an alternative.

Finlay James prides itself on its reputation and values towards its employees, “Being a part of Finlay James means being something more than just an employee”. FJ are one family with one focus and have trust as our default. We all show genuine care for each other.

Company Culture

88% of millennials believe that being part of the right company culture is important. Ensuring that you have a strong employer brand that candidates can review at any time, allows them to evaluate if they’re the right fit to your company. This is when potential candidates browse through your social media sites to get a feel for your company and see if it’s the right fit for them, this is also known as the “matchmaking” stage. 79% of job seekers are likely to use social media in their hunt for their next job.

Loyalty

A company that really comprehends the “wants and needs” of its employees helps to inspire loyalty and drives better business performance. This leads to a positive employer brand that attracts new candidates who will be enthusiastic and passionate in their roles. This in turn can lead to a reduction in employee turnover and the money you save, can be reinvested in your employees.

Here at Finlay James, loyalty and family are such a big part of our success. From the very first moment you step into the office, your polaroid picture is placed on the FJ Family Tree and you feel an instant sense of belonging to the organisation. You can see for yourself on Glassdoor where have 80+ amazing employee testaments.