Demand Generation Lead

The Role:

·         Create and execute multi-channel demand generation strategies that are aligned to personas and our sales objectives to support pipeline and revenue goals.

·         Implement targeted demand generation programmes that engage and advance interest across the prospect and customer lifecycle.

·         Analyse and measure the success of programme outcomes, drawing insights and presenting results clearly to inform decision making and continuous improvement.

·         Be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity.

·         Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine.

·         Collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.

·         Continuously evaluate and improve the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals.

·         Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems (SFDC).

·         Budget; be responsible for the budget and report on ROI.

 The Company:

·         Innovative SaaS start up offering a unique data routing & optimisation platform

·         Series A funding and growing fast globally - a great time to join!

·         Full service solution helping the marketing ecosystem

·         Open plan culture in the office, CEO on the floor

·         Our product is in real time whereas similar ones aren’t

·         Very agile company – can make things happen quickly etc

·         Work with big agencies such as Merkle and Medicaom

 The Ideal Candidate:

·         5+ Years experience within a demand generation marketing position in MarTech, Data, Publisher or Agency environments.

·         Proven track record of generating and deploying demand gen campaigns across multiple channels including, Search, Social, Content syndication and Partner programmes.

·         Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis

·         Deep experience in outbound demand generation including content syndication, email marketing, landing page optimization, search, social media, and webinars.

·         Power user of Salesforce CRM and marketing automation (Hubspot (preferred) Eloqua, Marketo, Pardot) and a passion for technologies that increase lead engagement and conversion.

·         Experience with marketing dashboard/report development, delivery, and analysis including leveraging data from multiple sources

·         Ability to utilize connections to drive campaign growth across the publisher network

 What You’ll Get:

·         Salary up to £100,000 plus bonus and equity after qualifying period

·         Remote working based anywhere in the UK

 Job code: 46870

Location United Kingdom
Job Type Permanent
Salary Salary up to £100,000 plus bonus and equity after qualifying period
Reference 46870

The Role:

·         Create and execute multi-channel demand generation strategies that are aligned to personas and our sales objectives to support pipeline and revenue goals.

·         Implement targeted demand generation programmes that engage and advance interest across the prospect and customer lifecycle.

·         Analyse and measure the success of programme outcomes, drawing insights and presenting results clearly to inform decision making and continuous improvement.

·         Be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity.

·         Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine.

·         Collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.

·         Continuously evaluate and improve the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals.

·         Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems (SFDC).

·         Budget; be responsible for the budget and report on ROI.

 The Company:

·         Innovative SaaS start up offering a unique data routing & optimisation platform

·         Series A funding and growing fast globally - a great time to join!

·         Full service solution helping the marketing ecosystem

·         Open plan culture in the office, CEO on the floor

·         Our product is in real time whereas similar ones aren’t

·         Very agile company – can make things happen quickly etc

·         Work with big agencies such as Merkle and Medicaom

 The Ideal Candidate:

·         5+ Years experience within a demand generation marketing position in MarTech, Data, Publisher or Agency environments.

·         Proven track record of generating and deploying demand gen campaigns across multiple channels including, Search, Social, Content syndication and Partner programmes.

·         Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis

·         Deep experience in outbound demand generation including content syndication, email marketing, landing page optimization, search, social media, and webinars.

·         Power user of Salesforce CRM and marketing automation (Hubspot (preferred) Eloqua, Marketo, Pardot) and a passion for technologies that increase lead engagement and conversion.

·         Experience with marketing dashboard/report development, delivery, and analysis including leveraging data from multiple sources

·         Ability to utilize connections to drive campaign growth across the publisher network

 What You’ll Get:

·         Salary up to £100,000 plus bonus and equity after qualifying period

·         Remote working based anywhere in the UK

 Job code: 46870