​Demand Generation Manager

Role:

  • Generating and driving marketing qualified leads (MQLs) to BDR/Sales through creative use of digital, social engagement, in collaboration with the marketing, product and sales teams

  • Identifying, developing & optimising growth channels to drive revenue growth

  • Developing and executing online and offline campaigns, including digital marketing, social engagement, brand partnerships, to drive traffic to digital channels and generate leads

  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

  • Actively managing social networks and company’s social communications strategy, including regular publishing plan, creative engagement in conversations with social groups, meetups and individuals in order to raise brand awareness and generate leads by driving social conversations to marketing conversion channels

  • Proactively finding new segments and targeting and working with the marketing and product team on creating highly targeted, intent oriented prospect journeys (quality over quantity)

  • Planning and executing initiatives to reach the target audience through different channels

  • Participate jointly with Sales and Marketing on AARRR metrics (Acquisition – Activation – Retention – Referral - Revenue)

  • Produce and publish targeted web content benefiting supporting demand and lead gen strategies and highly targeted journeys

Company:

  • Privately owned company – 8  shareholders at present.

  • Exciting time to join as really starting to ramp up in EMEA with plans to expand into APAC now.

  • Company ski trip every year with partners and/or Children

  • Small agile team – things get done quickly – if you need to change something or know whether you can execute a deal you can get a decision straight away compared to some of the bureaucracies in other companies

  • No set verticals – software can adapt to any vertical and scales easily.

  • Software is much more adaptable compared to competitors – can plug into existing setups – or the techy guys can configure and adapt the software to how they want it to work in their business.

  • Grew 27% in 2020 ARR

  • Looking to grow by another 21% in 2021.

  • Company shuts down globally between Christmas and New Year.

 

Ideal Candidate:

  • 2-3 Years’ experience in Demand Generation Marketing within a SaaS/Tech organisation

  • Experience in Generating Leads through Webinars, Website & Social Media.

  • Experience in doing Marketing on a Global Level

  • *Commutable to London - Waterloo 2/3 days a week

What you will Get:

  • £55,000 - £70,000 Base Salary & 20% OTE

  • Real opportunity to build out a Marketing function in their Vision.

  • Pension, Health Insurance, Eyecare.

  • Company Ski Trip

  • Opportunity to work in an amazing office in Central London.

 

Job code – 14650

Location London
Job Type Permanent
Salary £55,000 - £70,000 Base Salary & 20% OTE
Reference 14650

Role:

  • Generating and driving marketing qualified leads (MQLs) to BDR/Sales through creative use of digital, social engagement, in collaboration with the marketing, product and sales teams

  • Identifying, developing & optimising growth channels to drive revenue growth

  • Developing and executing online and offline campaigns, including digital marketing, social engagement, brand partnerships, to drive traffic to digital channels and generate leads

  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

  • Actively managing social networks and company’s social communications strategy, including regular publishing plan, creative engagement in conversations with social groups, meetups and individuals in order to raise brand awareness and generate leads by driving social conversations to marketing conversion channels

  • Proactively finding new segments and targeting and working with the marketing and product team on creating highly targeted, intent oriented prospect journeys (quality over quantity)

  • Planning and executing initiatives to reach the target audience through different channels

  • Participate jointly with Sales and Marketing on AARRR metrics (Acquisition – Activation – Retention – Referral - Revenue)

  • Produce and publish targeted web content benefiting supporting demand and lead gen strategies and highly targeted journeys

Company:

  • Privately owned company – 8  shareholders at present.

  • Exciting time to join as really starting to ramp up in EMEA with plans to expand into APAC now.

  • Company ski trip every year with partners and/or Children

  • Small agile team – things get done quickly – if you need to change something or know whether you can execute a deal you can get a decision straight away compared to some of the bureaucracies in other companies

  • No set verticals – software can adapt to any vertical and scales easily.

  • Software is much more adaptable compared to competitors – can plug into existing setups – or the techy guys can configure and adapt the software to how they want it to work in their business.

  • Grew 27% in 2020 ARR

  • Looking to grow by another 21% in 2021.

  • Company shuts down globally between Christmas and New Year.

 

Ideal Candidate:

  • 2-3 Years’ experience in Demand Generation Marketing within a SaaS/Tech organisation

  • Experience in Generating Leads through Webinars, Website & Social Media.

  • Experience in doing Marketing on a Global Level

  • *Commutable to London - Waterloo 2/3 days a week

What you will Get:

  • £55,000 - £70,000 Base Salary & 20% OTE

  • Real opportunity to build out a Marketing function in their Vision.

  • Pension, Health Insurance, Eyecare.

  • Company Ski Trip

  • Opportunity to work in an amazing office in Central London.

 

Job code – 14650