Demand Generation Manager

The Role:

  • Generating and driving marketing qualified leads (MQLs) to BDR/Sales through creative use of digital, social engagement, in collaboration with the marketing, product and sales teams

  • Identifying, developing & optimising growth channels to drive revenue growth

  • Developing and executing online and offline campaigns, including digital marketing, social engagement, brand partnerships, to drive traffic to digital channels and generate leads

  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Action:

  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

  • Actively managing social networks and company’s social communications strategy, including regular publishing plan, creative engagement in conversations with social groups, meetups and individuals in order to raise brand awareness and generate leads by driving social conversations to marketing conversion channels

  • Proactively finding new segments and targeting and working with the marketing and product team on creating highly targeted, intent oriented prospect journeys (quality over quantity)

  • Planning and executing initiatives to reach the target audience through different channels

  • Participate jointly with Sales and Marketing on AARRR metrics (Acquisition – Activation – Retention – Referral - Revenue)

  • Produce and publish targeted web content benefiting supporting demand and lead gen strategies and highly targeted journeys

  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization

  • Conduct and present competitive analyses and market and keyword research

  • Analyze, recommend and lead the implementation of improvement initiatives

  • Focus on Marketing the company Globally

The Company

  • Pre-IPO Start-up , already valued at $20 Million

  • Founding team has over 30+ years of combined experience within Fraud, having worked for companies like Google and PayPal

  • Founding team have previous experience growing a and selling a Fraud Detection software company

  • Received strong funding from a leading investor

  • Low code, plug and play automated solution which will save their customers valuable time and manpower

  • Solution based on AI and Machine learning, hiring only real experts that share their vision

  • Opportunity to grow a team around you in the future

  • Equity available for all employees.

Experience Needed

  • Experience within Fintech/AIML

  • Experience around Building out a demand generation function within a SaaS organisation.

  • 3-7 years’ experience in a similar role.

  • Preferable experience working with a start-up organisation.

What You’ll Get:

  • $120K-$150k Base Salary

  • 10% Bonus

  • Equity

  • Medical, Gym Membership,

  • 401K plan programme

Location United States of America
Job Type Permanent
Salary $120K-$150k Base Salary
Reference 44444

The Role:

  • Generating and driving marketing qualified leads (MQLs) to BDR/Sales through creative use of digital, social engagement, in collaboration with the marketing, product and sales teams

  • Identifying, developing & optimising growth channels to drive revenue growth

  • Developing and executing online and offline campaigns, including digital marketing, social engagement, brand partnerships, to drive traffic to digital channels and generate leads

  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Action:

  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

  • Actively managing social networks and company’s social communications strategy, including regular publishing plan, creative engagement in conversations with social groups, meetups and individuals in order to raise brand awareness and generate leads by driving social conversations to marketing conversion channels

  • Proactively finding new segments and targeting and working with the marketing and product team on creating highly targeted, intent oriented prospect journeys (quality over quantity)

  • Planning and executing initiatives to reach the target audience through different channels

  • Participate jointly with Sales and Marketing on AARRR metrics (Acquisition – Activation – Retention – Referral - Revenue)

  • Produce and publish targeted web content benefiting supporting demand and lead gen strategies and highly targeted journeys

  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization

  • Conduct and present competitive analyses and market and keyword research

  • Analyze, recommend and lead the implementation of improvement initiatives

  • Focus on Marketing the company Globally

The Company

  • Pre-IPO Start-up , already valued at $20 Million

  • Founding team has over 30+ years of combined experience within Fraud, having worked for companies like Google and PayPal

  • Founding team have previous experience growing a and selling a Fraud Detection software company

  • Received strong funding from a leading investor

  • Low code, plug and play automated solution which will save their customers valuable time and manpower

  • Solution based on AI and Machine learning, hiring only real experts that share their vision

  • Opportunity to grow a team around you in the future

  • Equity available for all employees.

Experience Needed

  • Experience within Fintech/AIML

  • Experience around Building out a demand generation function within a SaaS organisation.

  • 3-7 years’ experience in a similar role.

  • Preferable experience working with a start-up organisation.

What You’ll Get:

  • $120K-$150k Base Salary

  • 10% Bonus

  • Equity

  • Medical, Gym Membership,

  • 401K plan programme