​Demand Generation Manager - MarTech / SaaS

The Role:

  • Create and execute multi-channel demand generation strategies that are aligned to personas and our sales objectives to support pipeline and revenue goals.

  • Implement targeted demand generation programmes that engage and advance interest across the prospect and customer lifecycle.

  • Analyse and measure the success of programme outcomes, drawing insights and presenting results clearly to inform decision making and continuous improvement.

  • Be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity.

  • Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine.

  • Collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.

  • Continuously evaluate and improve the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals.

  • Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems (SFDC).

  • Budget; be responsible for the budget and report on ROI.

The Company:

  • Innovative SaaS start up offering a unique data routing & optimisation platform

  • Series A funding and growing fast globally - a great time to join!

  • Full service solution helping agencies

  • Open plan culture in the office, CEO on the floor

  • Our product is in real time whereas similar ones aren’t

  • Very agile company – can make things happen quickly etc

  • Work with big agencies such as Merkle and Medicaom

The Ideal Candidate:

  • 5+ Years experience within a demand gen role - candidates will have SaaS B2B Software experience

  • Proven track record of generating and deploying demand gen campaigns across multiple channels including, Search, Social, Content syndication and Partner programmes.

  • Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis

  • Deep experience in outbound demand generation including content syndication, email marketing, landing page optimization, search, social media, and webinars.

  • Power user of Salesforce CRM and marketing automation (Hubspot (preferred) Eloqua, Marketo, Pardot) and a passion for technologies that increase lead engagement and conversion.

  • Experience with marketing dashboard/report development, delivery, and analysis including leveraging data from multiple sources

  • Ability to utilize connections to drive campaign growth across the publisher network

What You’ll Get:

  • Salary up to £75,000 plus bonus and equity after qualifying period

  • Hybrid working model with just 1 - 2 days in London office per week

Job code: 15028

Job Type Permanent
Salary Salary up to £75,000 plus bonus and equity after qualifying period
Reference 15028

The Role:

  • Create and execute multi-channel demand generation strategies that are aligned to personas and our sales objectives to support pipeline and revenue goals.

  • Implement targeted demand generation programmes that engage and advance interest across the prospect and customer lifecycle.

  • Analyse and measure the success of programme outcomes, drawing insights and presenting results clearly to inform decision making and continuous improvement.

  • Be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity.

  • Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine.

  • Collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.

  • Continuously evaluate and improve the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals.

  • Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems (SFDC).

  • Budget; be responsible for the budget and report on ROI.

The Company:

  • Innovative SaaS start up offering a unique data routing & optimisation platform

  • Series A funding and growing fast globally - a great time to join!

  • Full service solution helping agencies

  • Open plan culture in the office, CEO on the floor

  • Our product is in real time whereas similar ones aren’t

  • Very agile company – can make things happen quickly etc

  • Work with big agencies such as Merkle and Medicaom

The Ideal Candidate:

  • 5+ Years experience within a demand gen role - candidates will have SaaS B2B Software experience

  • Proven track record of generating and deploying demand gen campaigns across multiple channels including, Search, Social, Content syndication and Partner programmes.

  • Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis

  • Deep experience in outbound demand generation including content syndication, email marketing, landing page optimization, search, social media, and webinars.

  • Power user of Salesforce CRM and marketing automation (Hubspot (preferred) Eloqua, Marketo, Pardot) and a passion for technologies that increase lead engagement and conversion.

  • Experience with marketing dashboard/report development, delivery, and analysis including leveraging data from multiple sources

  • Ability to utilize connections to drive campaign growth across the publisher network

What You’ll Get:

  • Salary up to £75,000 plus bonus and equity after qualifying period

  • Hybrid working model with just 1 - 2 days in London office per week

Job code: 15028