This role is for a senior, multi-functional marketing business partner who can be the strategic partner for conversion and nurture or enquirers.
The job holder is responsible for:
Supporting the conversion of enquiries through to enrolments
Nurturing enquiries that have not yet enrolled to re-enquire
Developing marketing strategy and plan to meet objectives and targets
Working with Sales Director, Team Managers and Sales to develop campaigns, collateral and processes
Working with Team Managers and Sales to improve conversion rates (enquiry to enrolment)
Report on campaign performance and metrics and use data for continuous improvement
The Company:
Global E-learning and training company with offices in UK, Ireland, Australia and New Zealand
Learning People is approved by the HMRC Government Procurement Service as one of their official suppliers of eLearning
We’ve also been accredited by the Learning Performance Institute for four years in a row
We’re partnered with, and been accredited by, some of the biggest certification bodies, job boards and educational institutions, in the world
4.5 “Excellent” rating on TrustPilot
The Ideal Candidate:
Commercial acumen – A good grasp of the numbers and the ability to use data to get to the crux of an issue
Clarity of thought – Be able to cut through a mass of information and draw insightful conclusions
Lead by example – understand the impact of your actions on others, and a be a role model to less experienced members of the team
Organisation - Strong personal organisational skills to maximise productivity and a good eye for detail
Communication - Good interpersonal skills and team working, as well as excellent copy writing skills
You will, likely, be a graduate with at least 5 years’ experience in a digital marketing role. Ideally you would have been in a commercial role and had an eye on the revenue, as well as having developed a solid understanding of different marketing disciplines.
This role is for a senior, multi-functional marketing business partner who can be the strategic partner for conversion and nurture or enquirers.
The job holder is responsible for:
Supporting the conversion of enquiries through to enrolments
Nurturing enquiries that have not yet enrolled to re-enquire
Developing marketing strategy and plan to meet objectives and targets
Working with Sales Director, Team Managers and Sales to develop campaigns, collateral and processes
Working with Team Managers and Sales to improve conversion rates (enquiry to enrolment)
Report on campaign performance and metrics and use data for continuous improvement
The Company:
Global E-learning and training company with offices in UK, Ireland, Australia and New Zealand
Learning People is approved by the HMRC Government Procurement Service as one of their official suppliers of eLearning
We’ve also been accredited by the Learning Performance Institute for four years in a row
We’re partnered with, and been accredited by, some of the biggest certification bodies, job boards and educational institutions, in the world
4.5 “Excellent” rating on TrustPilot
The Ideal Candidate:
Commercial acumen – A good grasp of the numbers and the ability to use data to get to the crux of an issue
Clarity of thought – Be able to cut through a mass of information and draw insightful conclusions
Lead by example – understand the impact of your actions on others, and a be a role model to less experienced members of the team
Organisation - Strong personal organisational skills to maximise productivity and a good eye for detail
Communication - Good interpersonal skills and team working, as well as excellent copy writing skills
You will, likely, be a graduate with at least 5 years’ experience in a digital marketing role. Ideally you would have been in a commercial role and had an eye on the revenue, as well as having developed a solid understanding of different marketing disciplines.
