Marketing Campaign Manager

The Role:

·         Create, execute and optimize data-driven, multi-channel demand generation strategies designed to deliver pipeline and revenue goals.

·         Analyse and measure the success of marketing programmes, drawing insights and presenting results clearly to inform decision making and continuous improvement.

·         Apply an experimentation mindset to marketing campaigns to drive, test, learn and optimise

·         Work closely with BDR and Sales teams to get anecdotal feedback on lead quality and generate ideas for campaign optimisation.

·         Leverage Marketing Automation (Hubspot) and email nurturing to engage and convert prospects across the buyer journey.

·         Support events with invites, landing page, lead database, campaign calendar, follow ups & delivery of webinars

·         Collaborate with stakeholders across the business - C-level, sales, marketing, product and product marketing

·         Continuously evaluate the latest B2B marketing strategies, marketing technologies, implementing and optimising different tactics.

·         Own the campaign budget, responsible for reporting on ROI.

 The Company:

·         Innovative SaaS start up offering a unique data routing & optimisation platform

·         Series A funding and growing fast globally - a great time to join!

·         Full service solution helping agencies

·         Open plan culture in the office, CEO on the floor

·         Our product is in real time whereas similar ones aren’t

·         Very agile company – can make things happen quickly etc

·         Work with big agencies such as Merkle and Medicaom

 The Ideal Candidate:

·         3-4+ Years’ experience in a campaign manager role - ideal candidates will have SaaS B2B Software experience

·         Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis

·         Proven track record of generating and deploying demand gen campaigns across multiple channels including, Search, Social, Content syndication and Partner programmes.

·         Experience building campaigns for complex B2B technology product

·         Experienced user of CRM (Salesforce preferred) and marketing automation platforms (Hubspot preferred) with a passion for technologies that increase lead engagement and conversion.

·         Analytically minded with data being at the heart of the decisions you make

·         Experience with marketing dashboard/report development, delivery, and analysis including leveraging data from multiple sources

·         Exceptional communication skills, highly organised, collaborative and detail oriented

·         Technology enthusiast, positively curious, and eager to learn

·         Lives for a fast-paced environment enjoying the ability to experiment and optimise at pace.

·         Comfortable in a scale-up environment, we move quickly and wear many hats in a dynamic industry

 What You’ll Get:

·         Salary up to £80,000 plus bonus and equity after qualifying period

·         Hybrid working model with just 1 - 2 days in London office per week

 

Job code: 46870

Location London
Salary Salary up to £80,000 plus bonus and equity after qualifying period
Reference 22222

The Role:

·         Create, execute and optimize data-driven, multi-channel demand generation strategies designed to deliver pipeline and revenue goals.

·         Analyse and measure the success of marketing programmes, drawing insights and presenting results clearly to inform decision making and continuous improvement.

·         Apply an experimentation mindset to marketing campaigns to drive, test, learn and optimise

·         Work closely with BDR and Sales teams to get anecdotal feedback on lead quality and generate ideas for campaign optimisation.

·         Leverage Marketing Automation (Hubspot) and email nurturing to engage and convert prospects across the buyer journey.

·         Support events with invites, landing page, lead database, campaign calendar, follow ups & delivery of webinars

·         Collaborate with stakeholders across the business - C-level, sales, marketing, product and product marketing

·         Continuously evaluate the latest B2B marketing strategies, marketing technologies, implementing and optimising different tactics.

·         Own the campaign budget, responsible for reporting on ROI.

 The Company:

·         Innovative SaaS start up offering a unique data routing & optimisation platform

·         Series A funding and growing fast globally - a great time to join!

·         Full service solution helping agencies

·         Open plan culture in the office, CEO on the floor

·         Our product is in real time whereas similar ones aren’t

·         Very agile company – can make things happen quickly etc

·         Work with big agencies such as Merkle and Medicaom

 The Ideal Candidate:

·         3-4+ Years’ experience in a campaign manager role - ideal candidates will have SaaS B2B Software experience

·         Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis

·         Proven track record of generating and deploying demand gen campaigns across multiple channels including, Search, Social, Content syndication and Partner programmes.

·         Experience building campaigns for complex B2B technology product

·         Experienced user of CRM (Salesforce preferred) and marketing automation platforms (Hubspot preferred) with a passion for technologies that increase lead engagement and conversion.

·         Analytically minded with data being at the heart of the decisions you make

·         Experience with marketing dashboard/report development, delivery, and analysis including leveraging data from multiple sources

·         Exceptional communication skills, highly organised, collaborative and detail oriented

·         Technology enthusiast, positively curious, and eager to learn

·         Lives for a fast-paced environment enjoying the ability to experiment and optimise at pace.

·         Comfortable in a scale-up environment, we move quickly and wear many hats in a dynamic industry

 What You’ll Get:

·         Salary up to £80,000 plus bonus and equity after qualifying period

·         Hybrid working model with just 1 - 2 days in London office per week

 

Job code: 46870