Senior Product Marketing Manager

The Role:

  • This is the first Product Marketing position for the company

  • You will be responsible for developing and communicating effective targeting, messaging, and positioning, to all internal and external audiences globally

  • Develop high-quality thought leadership content in the area of Data Automation for Financial Institutions’ operations teams - both with external analysts/consultants and by sourcing original viewpoints from personal experience, knowledge, and the extended subject matter expert pool

  • Build effective marketing collateral to amplify our messaging, support brand awareness, and generate pipeline.

  • Develop, in collaboration with Product Management, 3rd party Analysts, subject matter experts, pre-sales, and Implementation teams; the appropriate collateral to position our platform and products in the best possible way in the market

  • Support and work with the Product Management team on product launches, upgrade campaigns, and other product-related communication activities

  • Lead efforts to gain a better understanding of our target audience, as well as our current (and future) competitors in collaboration with the Market Intelligence team

  • Collaborate with growth marketing stakeholders to support campaigns and events, run webinars, and ensure best practices in nurturing campaigns

  • Work cross-functionally with marketing colleagues and other stakeholders to support our sales team with enablement and collateral

  • Support field readiness through the development and delivery of sales tools, e.g., persona definitions, value proposition and messaging materials, sales pitch decks, and collateral including brochures, infographics, informational videos, and similar digital assets

The Company:

  • Private equity funded SaaS start up providing data automation software for the financial services industry

  • They work with household names such as: Citi Bank, Metro Bank, BNP Paribas, HSBC, BNY Mellon, International Bank of China, Standard Chartered, Deutsche, ANZ, US Bank

  • Recent funding is to facilitate growth from 200 - 500 staff within the next 24 months

  • Most Influential Fintech Company 2021, Dun & Bradstreet Accelerate 50

  • This is the first role of its kind for the company, so comes with career development opportunities

The Ideal Candidate:

  • Significant product marketing experience, gained with a B2B SaaS company

  • Sufficient financial and technical experience to understand customers’ business problems and translate them into compelling outbound messaging, positioning, and content, ideally in the following areas:

  • Technology: Data Management, ETL, RPA, Automation

  • Industry: Financial Service Industry and/or Tax

  • Business Insight into the challenges faced by middle and back-office operations teams in Tier 1/2 financial services organisations

  • Experience of designing and producing a range of collateral (brochures, videos, case studies, etc.) and marketing campaigns

  • High Degree of familiarity with product management activities

  • Some experience in structuring client-related events such as customer advisory groups, user groups and/or client conferences

  • Exceptional organisational skills, with the ability to prioritise and balance multiple projects to meet deadlines

  • Engaging personality, with excellent communication and storytelling skills

  • Ability to adapt, switch gears, and thrive in a fast-paced environment

  • Proven success in creating and executing content marketing plans that deliver results

What You’ll Get:

  • Salary up to £80,000 plus bonus and benefits

  • Healthcare, 25 days holiday, equity after 12 months


Job code: 46827

Location London
Job Type Permanent
Salary Salary up to £80,000 plus bonus and benefits
Reference 46827

The Role:

  • This is the first Product Marketing position for the company

  • You will be responsible for developing and communicating effective targeting, messaging, and positioning, to all internal and external audiences globally

  • Develop high-quality thought leadership content in the area of Data Automation for Financial Institutions’ operations teams - both with external analysts/consultants and by sourcing original viewpoints from personal experience, knowledge, and the extended subject matter expert pool

  • Build effective marketing collateral to amplify our messaging, support brand awareness, and generate pipeline.

  • Develop, in collaboration with Product Management, 3rd party Analysts, subject matter experts, pre-sales, and Implementation teams; the appropriate collateral to position our platform and products in the best possible way in the market

  • Support and work with the Product Management team on product launches, upgrade campaigns, and other product-related communication activities

  • Lead efforts to gain a better understanding of our target audience, as well as our current (and future) competitors in collaboration with the Market Intelligence team

  • Collaborate with growth marketing stakeholders to support campaigns and events, run webinars, and ensure best practices in nurturing campaigns

  • Work cross-functionally with marketing colleagues and other stakeholders to support our sales team with enablement and collateral

  • Support field readiness through the development and delivery of sales tools, e.g., persona definitions, value proposition and messaging materials, sales pitch decks, and collateral including brochures, infographics, informational videos, and similar digital assets

The Company:

  • Private equity funded SaaS start up providing data automation software for the financial services industry

  • They work with household names such as: Citi Bank, Metro Bank, BNP Paribas, HSBC, BNY Mellon, International Bank of China, Standard Chartered, Deutsche, ANZ, US Bank

  • Recent funding is to facilitate growth from 200 - 500 staff within the next 24 months

  • Most Influential Fintech Company 2021, Dun & Bradstreet Accelerate 50

  • This is the first role of its kind for the company, so comes with career development opportunities

The Ideal Candidate:

  • Significant product marketing experience, gained with a B2B SaaS company

  • Sufficient financial and technical experience to understand customers’ business problems and translate them into compelling outbound messaging, positioning, and content, ideally in the following areas:

  • Technology: Data Management, ETL, RPA, Automation

  • Industry: Financial Service Industry and/or Tax

  • Business Insight into the challenges faced by middle and back-office operations teams in Tier 1/2 financial services organisations

  • Experience of designing and producing a range of collateral (brochures, videos, case studies, etc.) and marketing campaigns

  • High Degree of familiarity with product management activities

  • Some experience in structuring client-related events such as customer advisory groups, user groups and/or client conferences

  • Exceptional organisational skills, with the ability to prioritise and balance multiple projects to meet deadlines

  • Engaging personality, with excellent communication and storytelling skills

  • Ability to adapt, switch gears, and thrive in a fast-paced environment

  • Proven success in creating and executing content marketing plans that deliver results

What You’ll Get:

  • Salary up to £80,000 plus bonus and benefits

  • Healthcare, 25 days holiday, equity after 12 months


Job code: 46827